Brand Manager's Hub
A complete resource for understanding our brand, products, and customers. Use this information to create compelling propositions and communications.
Core Identity
Mission
Driven by insight. Delivered with innovation.
- Empowering businesses with communication that brings clarity, enhances value propositions and elevates brand image.
- Curating stories that captivate consumers so that they resonate with the brands.
- Using a data-driven approach to experiment, learn, optimize and exceed the objective.
Vision
Empowering Businesses, Digitally.
To spark growth through bold ideas, smart strategies, and seamless collaboration helping brands thrive in a constantly evolving digital landscape.
Brand Promise
"Intelligent marketing. Real results."
This is the experience our customers can expect when they interact with us. The more we can deliver on that promise, the stronger our brand and reputation become.
Positioning & Pitch
Positioning Statement
For businesses and individuals looking to build and enhance their digital marketing and branding, Balki Enterprises is a strategic marketing and advertising partner specialising in crafting tailored strategies and curated experiences. By aligning innovative creativity with both immediate objectives and long-term ambitions, we empower our clients to achieve measurable, meaningful growth and scale new heights.
Elevator Pitch
What does Balki Enterprises do?
We are a strategic, data-driven, creative marketing agency that specialises in crafting effective, innovative & crisp communication. We take pride in our ability to create communication that bridges the gap between brand offerings and consumer expectations. We curate strategies that have a positive effect on sales, expansion and consumer retention.
How do we do this?
We do this by partnering with our customers to understand their business goals & objectives. We understand the personas of their customer and try to get a grasp on their pain points. We then curate experiences through creative storytelling that enhances the brand's relatability with their customers. We deploy, experiment, measure, analyse and enhance results with each iteration, increasing their effectiveness.
What exactly do we deliver?
We deliver brand identity and standardisation. In form of websites, social media posts, videos, brochures, leaflets, pamphlets, emailers and more. More than anything we deliver optimisation through planning and a data-driven approach focused on enhancing visibility, sales, identity & sentiments on digital platforms.
Personality, Values & Voice
Brand Personality
We embrace fresh thinking and creative solutions, energetically pursuing opportunities while maintaining a warm, approachable presence.
- Innovative: Thrive on fresh ideas and creative thinking.
- Dynamic: Energetic and action-oriented.
- Reliable: Dependability defines us. We deliver consistently.
- Friendly: Foster genuine, approachable relationships.
- Strategic: Purpose-driven and data-informed planning.
Our Values
- Creativity: There are no bad ideas. We value each idea for the creativity behind it.
- Collaboration: We work together. With all stakeholders to give better outputs and solutions.
- Contribution: We are accountable. We take pride in our contributions and learn from our failures.
- Consistency: Our standards only go high. We are consistently refining our expertise.
Tone of Voice Summary
- Professional yet Approachable
- Creative and Engaging
- Clear and Concise
- Confident and Empowering
- Collaborative and Supportive
Tone of Voice: DOs
- Speak clearly, directly, and concisely.
- Communicate with warmth and enthusiasm.
- Inspire with creative and original language.
- Be supportive, inclusive, and collaborative.
- Demonstrate confidence through positive, empowering language.
Tone of Voice: DON'Ts
- Use overly complex or technical jargon.
- Sound detached, formal, or impersonal.
- Rely on clichés or generic phrasing.
- Be patronizing, exclusive, or dismissive.
- Be arrogant or overly assertive.
Tone of Voice: Examples
Unique Selling Propositions (USPs)
Strategy & Creativity
We blend strategic thinking with innovative creativity to build campaigns that not only look great but also serve a clear purpose—connecting brand goals with consumer needs.
Results-Driven Approach
Our work is grounded in results. From reach to ROI, we track and measure everything to ensure every marketing effort drives tangible business outcomes.
Full-Service Capability
From websites and content to digital ads, videos, and print—our full-service capabilities mean your brand stays consistent and impactful across every touchpoint.
Client Partnership
We believe in true partnership. By deeply understanding your business objectives, we co-create strategies that are tailored, collaborative, and aligned with your vision.
Tech & Innovation
We use advanced analytics, AI tools, and smart automation to stay ahead of the curve—delivering marketing that’s not just reactive, but predictive and future-ready.
Our Customers
From global to local, we serve every type of industry looking to transform their communication from traditional to digital. We customize plans that are unique to each audience based on their industry, size, customers, business models and core values.
Some sectors we work in:
Boilerplates
Complete Boilerplate
Balki Enterprises is a strategic, data-driven marketing agency that partners with brands to craft clear, compelling, and results-oriented communication. We specialize in aligning business goals with consumer needs through creative storytelling and intelligent strategy. From websites and social media to video, print, and digital campaigns, we deliver end-to-end brand assets that enhance visibility, engagement, and growth. Our approach combines deep customer insight, performance analytics, and continuous optimization—ensuring every solution is built to drive real, measurable impact.
Condensed Boilerplate
Balki Enterprises is a strategic, data-driven marketing agency that helps brands connect with their audience through smart storytelling and performance-focused communication. We deliver impactful assets—from digital to print—designed to boost visibility, engagement, and business growth.
Designer's Toolkit
Your guide to designing with our brand identity. Find logos, color palettes, typography, and iconography to ensure consistency across all visuals.
Logo
Logo Philosophy
Our logo is a major part of our identity. It is a symbol of who we are, how we work, our very being.
BALKI: Brand-focused | Agile | Leveraging | Knowledge-driven | Innovative
The Four Triangles: Our Creative Creed
- Creativity: Fuels our ability to think beyond the ordinary.
- Collaboration: Provides structure to our creativity.
- Consistency: Ensures creativity and collaboration have enduring impact.
- Contribution: Our growth and our customer's growth follow the same path.
The Circles: Who We Serve and Who We Are
- Inner Circle: Our internal ecosystem (employees, collaborators, vendors).
- Intersections: Our intentions and actions to forge bonds of trust, respect, and unity.
- Outer Circle: Our customers and stakeholders.
The Center Line: Symbol of Balance
Represents balance between our values (B.A.L.K.I.) and our creed (Creativity, Collaboration, Consistency & Contribution).
Logo Usage & Clearspace
Correct Usage
Use the full color logo where possible. Use black/white for single-color applications.
Incorrect Usage
Do not stretch, distort, re-color, or alter the logo in any way.
Clearspace
The clearspace around the logo is X/3, where X is the width of the logo. For a 60px wide logo, the clearspace is 20px on all sides.
Color Palette
Bright Orange
#FF6100
Black
#2b2a2a
Dark Blue
#2E3E49
Cool Gray
#afaeaf
White
#FFFFFF
Off-White
#fff6ef
Contrast Palette
Logo Color with Marketing Palette
Marketing Palette with Logo Color
Typography
Fonts
Primary Font: Satoshi
To be used on all communications, both in print and online.
Satoshi Black
Satoshi Medium
Satoshi Regular
Substitute Font: Segoe UI
Use when Satoshi is unavailable (e.g., Microsoft programs).
Segoe UI Bold
Segoe UI Regular
Text Styling
Guidelines for all content. Kerning for all styles is -10.
HEADERS & TITLE (Satoshi Black)
This is a Title
SUB TITLES (Satoshi Regular)
This is a Sub-title
SUB TEXT (Satoshi Medium)
This is a Sub-text
TEXT (Satoshi Regular)
This is regular text.
BULLETS (Satoshi Light)
- These are bullets
Iconography
Icon Guidelines
- Icons should have a line art style.
- Generally freeform (without any shape boundary or enclosure).
- Use logo color (#FF6100) or default black (#000000).
- Written management approval is required to use other brand colors.
- Icons from the web can be used if they adhere to the guideline and are approved.
Example Icons:
Business
Strategy
Marketing
Digital Marketing
Sales Team Playbook
Resources to help you understand customer needs, introduce our services, and effectively sell our solutions.
KYC - Know Your Customer
1. Know Your Customer
- Name of company?
- History of the business
- Primary line of business
- Business model (B2B, B2C, D2C, Distribution)
- Average ticket size
- Key strengths/Market Differentiators
- Key competitors (top 5)
- Aspiration group (up to 3 companies)
2. Know Your Challenges
- Objective: Why are they choosing to go digital?
- Challenges: Existing problems they want to solve
- Organizational objectives Priority (Visibility, Leads, Reputation etc.)
- Expectations: What are their key expectations?
3. Know Your Condition
Gauge the extent of assistance they need.
- Website
- Google ad account
- GMB Listing
- Social media channels
- Social media campaign tracking (Pixel, etc.)
- Emailers
- YouTube
- Google Analytics
- Google Search Console
Digital Solution Cheat Sheet
| Objective | B2B | B2C | D2C | Channel Marketing |
|---|---|---|---|---|
| Visibility | Google Display/Pmax, LinkedIn Display, GMB, Marketplaces | Google Display/Pmax, Social Media, GMB | Google Display/Pmax, Social Media, GMB | Google Display/Pmax, Social Media, GMB, Marketplaces |
| Intent Capturing (Leads/Conversions) | Google Search, LinkedIn Display/Leadgen, Remarketing, Emailers | Google Search, Social Media, Remarketing, Emailers | Google Search, Social Media, Remarketing, Emailers | Google Search, Social Media, Remarketing, Emailers |
| Phone Calls | GMB, Google Search Ads, Emailers | GMB, Google Search Ads | GMB, Google Search Ads | GMB, Emailers, WhatsApp |
| Channel Activation (Customer/Channel Recall) | Emailers, WhatsApp, Remarketing | Remarketing, Emailers, WhatsApp | Remarketing, Emailers, WhatsApp | Emailers, WhatsApp |
Social Media Cheat Sheet
| Platform | B2B | B2C | D2C | Channel Marketing |
|---|---|---|---|---|
| ★★★☆☆ | ★★★★★ | ★★★★★ | ★★★★☆ | |
| ★★★☆☆ | ★★★★★ | ★★★★★ | ★★★★☆ | |
| ★★★★★ | ★★★★☆ | ★★★☆☆ | ★★★★★ | |
| X (Twitter) | ★★☆☆☆ | ★★☆☆☆ | ★★☆☆☆ | ★☆☆☆☆ |
| YouTube | ★★★★☆ | ★★★★★ | ★★★★★ | ★★☆☆☆ |
| ★☆☆☆☆ | ★★★☆☆ | ★★★☆☆ | ★★☆☆☆ |
Sales Pitch Matrix
| Customer Type | Customer Goal | Our Solution | Pitch Angle |
|---|---|---|---|
| Startup | Brand Awareness | Social Media Campaign + GMB | "Let's get your name out there and build a strong local presence from day one." |
| Established B2B | High-Quality Leads | LinkedIn Leadgen + Google Search | "We'll target key decision-makers and capture high-intent leads actively searching for your services." |
| E-commerce (D2C) | Increase Online Sales | Google PMax + Social Media Ads | "Our integrated campaigns will drive traffic and conversions, turning browsers into buyers." |
| Local Service Biz | More Phone Calls | GMB Optimization + Call Ads | "We'll make sure your phone rings by putting you at the top of local search results." |
| Company with Channel | Activate Partners | Email Marketing + WhatsApp | "Let's re-engage your distribution channels with targeted communication to drive sales." |